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Robin Riggs

RobbinsKersten Direct
Chief Creative Officer
Holliston, MA
Robin Riggs, Chief Creative Officer, RobbinsKersten Direct   Robin Riggs is an award winning creative director, strategist and copywriter.   She believes the best creative comes from understanding the heart and the mind of the consumer and listening to their responses.  Her extensive brand experience enables her to elevate and differentiate an organization’s brand and mission from the competition while building strong connections with donors.   Robin has the unique ability to be data-driven while developing innovative, multi-channel creative strategies, concepts and copy.  She knows how to construct tests that move the needle and keep creative fresh and donor centric.    Robin speaks regularly at national and regional conferences for the NCDC, DMA, the DMA Nonprofit Federation, DMFA and AFP.  Every year, she and her teams win record numbers of awards for creative excellence.  For the last five years, she has won top creative awards for both direct marketing and digital copy.   Robin currently serves on the Board of Overseers of the Handel and Haydn Society in Boston and served for many years as a Trustee of Thompson Island Outward Bound.

My Speakers Sessions

Monday, September 14
 

1:45pm