NCDC 2015

Attendees will learn and be able to take with them a comprehensive understanding of integrated marketing, how to plan their program, choose which marketing segments fit their needs, timetables for executing each step, themes most likely to succeed and how to set up an evaluation program to monitor their successes.

This session will present some practical tips on hiring and working with a fund development consultant so that your organization can grow in its capacity to secure charitable gifts.

• 1. To explore why an organization hires a fund development consultant
• 2. To learn how to select the right consultant
• 3. To understand how to get the most from the consultant-client relationship

This session will explore both the identification, cultivation and stewardship strategies of major donor and major donor prospects.

• 1. Outline/discuss steps for Identifying Prospects (using internal and external channels)
• 2. Explore steps involved in creating the appropriate cultivation plans for your Prospects
• 3. Discuss, from the prospective of a major gift officer, how cultivation lans are followed and what information is maintained to document visits/phone calls, etc.

In this presentation, industry experts will present Donor Response Theory, which is a new framework for understanding the components of a successful development program. Using insights from Catholic anthropology and sociology as well as case studies from non-profit partners, session leaders will instruct participants about the components of Donor Response Theory, which is a method for increasing high-quality engagement with donors in order to build lasting relationships over time. Participants will see how this theory can shed light on the quality of all of their donor communications and interactions, from direct mail to planned giving.

• 1. Participants will learn an effective framework for building a highly successful development program.
• 2. Participants will evaluate their development program in light of the framework and learn where their strengths and weaknesses lie.
• 3. Participants will incorporate insights from Donor Response Theory into their strategy in all development areas: major gifts, direct mail, planned giving, foundation relations, etc.

Your organization is just beginning their investment in digital fundraising – most of the work is being generated by ‘inside’ experts and mimicking what similar organizations are doing.  You’ve seen some results but know they should be higher – more on line donations, testing audience messaging, growing your on line file.  Where to start?  Strategy, coordinated messaging, execution, testing, analysis – it’s all important. 

 Outcomes:  This session will provide case study results and a deeper understanding of:

• The potential of various digital touch points including Facebook, email, social posts
• Testing strategies and the importance of synchronized messaging across all channel touch points
• Digital 101 – pop ups, hijacking the website, light box, banner ads, google grants – the value of these tactics into your digital strategy
• Message testing and analytics – open and giving rates – measuring results. What messages are driving on line donations?
• Google grant management
• Strategies for growing your on line acquisition