Inbound Marketing is a proven strategy for leveraging content to attract and convert strangers into donors and advocates for nonprofit organizations. This session will explore how Catholic organizations can utilize blogs, social media, and their websites to engage existing and new prospects with “share-worthy” content. Learn how to get others inspired by your mission through powerful stories and peer-promoted campaigns. Achieve an in-depth understanding of the 4-stages of Inbound Methodology for donor development, specifically focusing on attracting and connecting with new visitors.
How to effectively use social media and Facebook advertising to engage, excite, and expand your donor base. This session will examine the implementation of Facebook advertising and strategic social media tactics for the purposes of donor recruitment, engagement, retention, and giving.
Objectives
An effective, integrated digital program enhances your fundraising and donor engagement. In this session, you’ll learn how to rise above the competition and increase overall donations and donor engagement through integrated email, Twitter, Facebook, other social media and digital tactics. You’ll leave with at least three new ideas you can implement right away.
