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Monday, September 14 • 1:45pm - 2:45pm
Maximizing High End Donor Pieces

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The top end of your file deserves the highest and best effort possible. At AKA we have worked closely with our clients over the past three decades perfecting techniques that increase the response rate and the average gift from the top end of your donor file. Maximizing the return on the investment to this critical segment of your file is a golden opportunity.

Objectives
  • 1. Maximize the return on investment when mailing to high end donors
  • 2. Leverage techniques to increase response rate  
  • 3. Generate more net dollars for the cause

 



Moderators
MB

Mary Bannon

Director of Major Gifts, Catholic Charities-DOJ

Speakers
avatar for Hugh Brown

Hugh Brown

President, AKA Direct Marketing Solutions
Hugh Brown is President of AKA Printing & Mailing.  He is also Trustee and Co-founder of Saint Michael the Archangel High School in Fredericksburg, VA.  He is currently the President of the Catholic Business Network of Central VA and a board member for American Life League.  Hugh is a loving husband to his wife Ann of 17 years, and father of five beautiful children.  He enjoys bass fishing, is perpetually punctual, and... Read More →


Monday September 14, 2015 1:45pm - 2:45pm
Fantasia KL

Attendees (26)