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Tuesday, September 15 • 3:15pm - 4:15pm
There IS Money Out There -- Here's How to Get It

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The typical planned gift is 200 to 300 times a donor’s largest annual gift. Planned giving is proactive and strategic. It sustains organizations over the long haul. Planned giving is where the real money is.

And yet, it’s the first thing fundraisers put on the back burner when other “urgent” stuff pops up. Everyone knows they need to do more with planned giving but can never seem to find the time or resources to start.

In this presentation, Viken shows you how to start. You’ll walk away with practical, simple tricks and tools you can implement right away to immediately invigorate your fundraising program. And you’ll begin to re-think the way you reach out to the people who support your organization.  

All fundraisers, including well-seasoned gift planners, have a lot to gain from this presentation.          


1.Give people the confidence to start a planned giving conversation with anyone         

2.Show people easy ways to raise more and larger gifts                                                 

3.Give them specific things to say to donors to get the visit, and have the conversation                      


Beth Watson

Director of Development, SIsters of Mercy of the Americas

avatar for Viken Mikaelian

Viken Mikaelian

CEO, PlannedGiving.com
Viken Mikaelian was the first to bring planned giving to the Internet in 1999. Since then, his firm PlannedGiving.com has helped over 1,200 nonprofits get their planned giving programs online. Many people make a living by complicating planned giving. Viken makes his by keeping it... Read More →

Tuesday September 15, 2015 3:15pm - 4:15pm
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