There’s more to social media than just the ‘like!’ Content creation and incentivization is the first step, followed by social engagement… but then what? How is your Catholic organization encouraging its social followers to raise their hands and take the next step towards becoming engaged participants and key supporters? Join this session to hear actionable strategies for all phases of the social lifecycle, from producing highly sharable content and incentives, to measuring conversions from ‘like’/’follow’ to donor/volunteer, to driving strategy and making decisions based on social ROI.
Objectives
