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Tuesday, September 15 • 1:45pm - 2:45pm
Beyond the "Like": Secrets for Converting Your Catholic Organization's Social Followers to Engaged Participants and Key Supporters

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There’s more to social media than just the ‘like!’ Content creation and incentivization is the first step, followed by social engagement… but then what? How is your Catholic organization encouraging its social followers to raise their hands and take the next step towards becoming engaged participants and key supporters? Join this session to hear actionable strategies for all phases of the social lifecycle, from producing highly sharable content and incentives, to measuring conversions from ‘like’/’follow’ to donor/volunteer, to driving strategy and making decisions based on social ROI.


  • 1. How to create and incentivize highly sharable content that’s not expensive and can be produced by anyone
  • 2. How to track conversions from likes to engaged donors and participants
  • 3. How to measure ROI and use metrics to steer future strategies and budgeting decisions


Ray Morrissey

Executive Director of Direct Mail, Franciscan Friars of the Atonement

avatar for Robert Faughnan

Robert Faughnan

Director of Stewardship and Development, Diocese of Colorado Springs
Rob Faughnan is the Director of Stewardship and Development for the Diocese of Colorado Springs, a position he’s held since 2008.  Rob is responsible for Returning God’s Gifts, the diocese’s annual appeal.  In 2011 this appeal received an award for Total Annual Appeal Effort... Read More →
avatar for Gary Hawkins

Gary Hawkins

Gary brings 18 years of overall experience working religious institutions, schools, and other non-profit organizations. He has assisted institutions with capital and endowment campaigns, annual fundraising endeavors, development assessments, strategic planning, and staff and board... Read More →
avatar for Lesley Snyder

Lesley Snyder

Director of Digital Strategy and Corporate Staffing Manager, CCS
Lesley Snyder serves as CCS’s Director of Digital Strategy and Corporate Staffing Manager. In this role, she is responsible for the firm’s digital and social media strategy development and implementation and staff trainings for a variety of CCS clients. She also advises... Read More →

Tuesday September 15, 2015 1:45pm - 2:45pm
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