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Tuesday, September 15 • 3:15pm - 4:15pm
Leveraging a High-Profile Event with Integrated Campaigns. Case Study: Pledge to “Walk With Pope Francis”

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Your organization is just beginning their investment in digital fundraising – most of the work is being generated by ‘inside’ experts and mimicking what similar organizations are doing.  You’ve seen some results but know they should be higher – more on line donations, testing audience messaging, growing your on line file.  Where to start?  Strategy, coordinated messaging, execution, testing, analysis – it’s all important. 

 Outcomes:  This session will provide case study results and a deeper understanding of:

  • The potential of various digital touch points including Facebook, email, social posts
  • Testing strategies and the importance of synchronized messaging across all channel touch points
  • Digital 101 – pop ups, hijacking the website, light box, banner ads, google grants – the value of these tactics into your digital strategy
  • Message testing and analytics – open and giving rates – measuring results. What messages are driving on line donations?
  • Google grant management
  • Strategies for growing your on line acquisition


Cheryl Keedy

Sr. Strategist, Direct Response, Productions Solutions, Inc.

avatar for Jim Jacobs

Jim Jacobs

Vice President, PS Digital Services
Jim Jacobs has been supporting nonprofit, commercial, and government clients with web strategy, design, content, technology, video, social media integration, and advertising since the web began. In addition to his deep experience, Jim leads PS Digital, our team, and a network of proven... Read More →
avatar for John Butler, M.Ed.

John Butler, M.Ed.

Secretary for Development, Archdiocese of Washington
John T. Butler brings more than 25 years of experience in fundraising, philanthropy, leadership, and strategic and tactical planning.  As Secretary for Development with the Archdiocese of Washington, Mr. Butler works to advance the archdiocese’s successful development efforts to... Read More →

Tuesday September 15, 2015 3:15pm - 4:15pm
Fantasia CD

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