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Monday, September 14 • 1:45pm - 2:45pm
Make Facebook Your Friend

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How to effectively use social media and Facebook advertising to engage, excite, and expand your donor base. This session will examine the implementation of Facebook advertising and strategic social media tactics for the purposes of donor recruitment, engagement, retention, and giving.

  • 1. Provide advancement professionals with an understanding of the central role social media plays in the engagement and retention of donors.
  • 2. Examine and discuss the outcomes of a small Facebook advertising campaign for a private, Catholic high school.
  • 3. Provide practical social media strategies for non-profit organizations to recruit, engage, and retain more donors.


Paul Pulver

Vice President, Development and Communications, Maryvale

avatar for Liz Maier

Liz Maier

Director of Alumni Relations & Annual Giving, Notre Dame-Cathedral Latin School
Liz Maier has over five years of fundraising and event planning experience in both the college and high school setting. She received her Master’s degree in Organizational Leadership from Mercyhurst University in Erie, Pa.  While at Mercyhurst, she worked as the graduate assistant... Read More →

Monday September 14, 2015 1:45pm - 2:45pm
Fantasia AB

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