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Tuesday, September 15 • 1:45pm - 2:45pm
New Name Prospecting--Your Investment in Precious Gems

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In this session we will discuss the necessity of maintaining and growing the active donor file through new-name prospecting. Topics we will cover include: prospecting to obtain enough new donors to maintain or grow the size of the active file rather than to a budgeted dollar figure; using a formula to determine the number of new/reactivated names needed to maintain the size of the active file; suggestions to expand the universe of potential new donors (coops); suggestions to improve the functioning of the prospecting program (exchange optimization; list-specific modeling; limiting number of years names on file are suppressed for the merge-purge, etc.). Intended for organizations with a mature new-name prospecting program; boards and leadership of congregations that have a direct mail program.

Objectives

  • 1. To draw attention to the necessity of investing in the active donor file by prospecting for new names.
  • 2. To demonstrate the value of prospecting to a pre-determined active file size rather than to a budgeted dollar amount.
  • 3. To explore new ideas to improve the new-name prospecting program.


Moderators
avatar for Renee Brueckner

Renee Brueckner

Operations Director, Association of the Miraculous Medal

Speakers
avatar for Mark Etling

Mark Etling

Donor Development Manager, Missionary Association of Mary Immaculate, Oblate Missionary Society, Inc.
Mark Etling is Donor Development Manager for the Missionary Association of Mary Immaculate (MAMI), NCDC Active Member in Belleville, Illinois. MAMI is a division of Oblate Missionary Society, Inc. the fundraising organization for the Oblates’ United States Province. Mark is involved in the creative, donor list exchange, advertising, analytics, internet and multichannel fundraising functions.  He also coordinates the NCDC St. Louis Regional... Read More →


Tuesday September 15, 2015 1:45pm - 2:45pm
Nutcracker 1

Attendees (26)