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Tuesday, September 15 • 3:15pm - 4:15pm
How Data and Analytics Can Help Catholic Charities to Better Target Prospects, Active and Lapsed Donors, and Volunteers/non-Donors

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Catholic Charities should be using analytics to better analyze marketing campaigns for better targeting. It's easier than you think. This involves using data charities have available today as well as other data and analytics, whether in-house or outsourced. Specific Catholic Charity examples will be discussed to show how effective and impactful analytics and data can have to improve results.

  • 1. Understanding how to effectively analyze campaign data
  • 2. Learn how easy it is to instill analytics into your marketing
  • 3. Gain insight into how data and analytics can increase your response/ gift amounts by 20-25%


Karol Devitt

Direct Mail Director, Medical Mission Sisters

avatar for John Kehoe

John Kehoe

President, Trinity Direct
John Kehoe has over 30 years of experience partnering with non-profits to manage their lists, aid with their data services, provide list brokerage, and developing a multi-channel marketing program tailored to their individual needs. John served as Director of Brokerage and List Management... Read More →
avatar for Patty Walter

Patty Walter

Annual Gifts Director/Editor Alaskan Shepherd, Diocese of Fairbanks
Patty Walter has over 18 years experience in fundraising, having worked for the Diocese of Fairbanks since 1998. She is the Annual Gifts Director and the Editor of the Diocese’s fundraising newsletter, The Alaskan Shepherd. The AS is the fundraising vehicle for the majority of expenses... Read More →
avatar for Rick Witt

Rick Witt

Vice President, Client Services, Wiland, Inc.
 The ancient adage "the customer is king" isn't rusty, dusty or musty to Rick. Nothing gets under his skin more than failure to grasp that businesses exist only because of the customer. That's just the way he thinks and works. His singular focus is delivering a level of service that... Read More →

Tuesday September 15, 2015 3:15pm - 4:15pm
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