These days it seems like ‘grow’ is a four letter word when it comes to mature direct marketing fundraising programs. And this is a special challenge in the Catholic fundraising world. But there are ways the oldest and ‘flattest’ direct marketing program can become new and vibrant again – starting today. In this fast paced session you’ll see and hear how Catholic Extension has generated huge net revenue growth for their mature program by leveraging breakthrough strategies, insightful analytics, evolutionary testing and innovative creative approaches.
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