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Tuesday, September 15 • 10:15am - 11:15am
How to Re-energize a Mature Fundraising Program and Drive More Net Revenue

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These days it seems like ‘grow’ is a four letter word when it comes to mature direct marketing fundraising programs. And this is a special challenge in the Catholic fundraising world. But there are ways the oldest and ‘flattest’ direct marketing program can become new and vibrant again – starting today. In this fast paced session you’ll see and hear how Catholic Extension has generated huge net revenue growth for their mature program by leveraging breakthrough strategies, insightful analytics, evolutionary testing and innovative creative approaches.

Objectives
  • 1. How to develop non-premium acquisition approaches that generate net revenue!
  • 2. Compelling new ways to engage donors, and dramatically increase retention rates
  • 3. 5 Test Findings that can supercharge your direct mail program


Moderators
EM

Erin Monfort

Production Specialist Annual Giving, Catholic Relief Services

Speakers
avatar for Eric Constant

Eric Constant

Senior Director of Development, Catholic Extension
Eric Constant is Senior Director of Development at Catholic Extension.  Among his responsibilities are   strategic leadership and creative direction for the direct marketing and lead annual giving programs.  Under his supervision these programs have experienced substantial growth in money raised, new donors, and retention.  Eric also directs the areas of prospect research, analytics and moves management, donor services... Read More →
avatar for Tom Gaffny

Tom Gaffny

Tom Gaffny Consulting
Tom Gaffny is the principal of Tom Gaffny Consulting, an agency dedicated to providing breakthrough Strategic and Creative support for America's best nonprofit organizations, with a special emphasis on Catholic missions. During his career, Tom has received repeated national recognition for his development of high-impact strategic and creative solutions on behalf of his client partners. In his career, he has won 23 ECHO awards for creative... Read More →
avatar for Bridget O'Brien

Bridget O'Brien

Development Coordinator, Catholic Extension
Bridget O’Brien is a Development Coordinator at Catholic Extension.  In this role she contributes to strategy and creative, and manages the production process and schedules for all direct marketing and stewardship communications. Bridget’s work has helped to significantly improve the program’s cost structure, adherence to timelines, and vendor relationships – each key components in supporting and enabling the program’s recent growth... Read More →


Tuesday September 15, 2015 10:15am - 11:15am
Nutcracker 1

Attendees (25)