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Monday, September 14 • 10:45am - 11:45pm
Inbound Marketing for Catholic Organizations

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Inbound Marketing is a proven strategy for leveraging content to attract and convert strangers into donors and advocates for nonprofit organizations. This session will explore how Catholic organizations can utilize blogs, social media, and their websites to engage existing and new prospects with “share-worthy” content. Learn how to get others inspired by your mission through powerful stories and peer-promoted campaigns. Achieve an in-depth understanding of the 4-stages of Inbound Methodology for donor development, specifically focusing on attracting and connecting with new visitors.

  • 1. Learn the best ways to leverage content to attract donors, prospects and supporters   
  • 2. Learn how to convert prospects using Inbound Marketing tools (Emails, Landing Pages, CTA’s)
  • 3. Understand the 3 Phases of the Donor Journey and how to develop relevant content for each stage

Moderators
LM

Leslie Mancuso

Development Dicrector, Maryknoll Sisters

Speakers
avatar for Charles Fraga

Charles Fraga

President, Direct Development
Charles Fraga is President of Direct Development, a marketing firm he started in 1984, with offices in Washington, DC and Portland, OR.  He has over 30 years experience consulting with a wide variety of non-profits, specializing in Catholic organizations.  Over the years Charles... Read More →
avatar for Tony Fraga

Tony Fraga

Director of Client Services, Direct Development
Tony Fraga is the Director of Client Services for Direct Development. He specializes in hybrid fundraising and marketing campaigns that combine direct and inbound marketing methodologies.  He has experience with both print and digital media with an expertise in producing variable... Read More →


Monday September 14, 2015 10:45am - 11:45pm
Fantasia AB

Attendees (1)