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Monday, September 14 • 1:45pm - 2:45pm
Reply Devices and Online Donation Pages

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17 Best Practices for Maximizing Gifts at that magical moment when donors are ready to give!

Your donor or prospective donor is about take that magical step: writing a check or making an online donation to your appeal. But are your reply forms and online donation pages working hard enough to make it easy for your donors to give and give generously? This fascinating session will be laser focused on the art and science of reply devices and online donation pages. Learn the best practices for reply forms: we’ll examine format, size, copy, design, and content. We’ll explore what to include on the front, what to include on the back, and what not to include. And most importantly, we’ll study gift array strategies: amounts, number of asks, order of asks, gift arrays for specific segments, gender based ask strategies, monthly giving asks and more. There has been tremendous testing in this area, with dramatic impact on results. Find out what works, and what doesn’t work, and how it can vary from program to program. This session will also include a rigorous review of online donation form best practices: static vs. variable gift arrays, leading with monthly giving asks vs. single gift asks, form design and content, what to ask donors upfront and what to avoid. Plus the latest lightbox designs and other new techniques that motivate donors to give – and give more.

Objectives
  • 1. Uncover opportunities to improve your reply devices and online donation pages – two of the most critical components in your fundraising appeals - to dramatically boost response and gifts. Many of these improvements can be made quickly, easily and inexpensively.
  • 2. Find out the essential must-haves for reply device and online donation pages – and why design, white space, type size and style are so important. Get expert insights on how to include email capture, monthly giving offers, planned giving offers and more without confusing your donors and keeping them “on task” – making their gift!
  • 3. Find out the fascinating results of exhaustive testing around gift asks. Take away ideas for developing a gift ask test strategy for your own program.

Moderators
avatar for Stephanie Stricker

Stephanie Stricker

Mission Advancement Associate, Xaverian Brothers USA

Speakers
avatar for Robin Riggs

Robin Riggs

Chief Creative Officer, RobbinsKersten Direct
Robin Riggs, Chief Creative Officer, RobbinsKersten Direct   Robin Riggs is an award winning creative director, strategist and copywriter.   She believes the best creative comes from understanding the heart and the mind of the consumer and listening to their responses.  Her extensive brand experience enables her to elevate and differentiate an organization’s brand and mission from the competition while building... Read More →


Monday September 14, 2015 1:45pm - 2:45pm
Nutcracker 1

Attendees (27)