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Sunday, September 13 • 10:30am - 12:00pm
Mission Equity: The Philanthropic Value of Your Mission

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Brand equity is used to estimate the market and investment value of a corporate brand.  A nonprofit brand --- the promise you make to others – also has philanthropic value.  Understanding and protecting that value can help predict the fundraising success.


Curtis Yarlott

Executive Director, St. Labre Indian School

avatar for Susan Raymond, Ph.D.

Susan Raymond, Ph.D.

Executive Vice President, Changing Our World
Susan Raymond, Ph.D. is Executive Vice President for Research and Analytics for Changing Our World, a full-service nonprofit and philanthropy consulting firm.  At Changing Our World, Dr. Raymond is responsible for designing and conducting business operating environment research for... Read More →

Sunday September 13, 2015 10:30am - 12:00pm
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Attendees (1)